The Online Certified Digital Marketing Professional program is aimed at students who are looking at boosting their career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy.
Schellhammer Business School’s game-changing partnership with the Digital Marketing Institute (DMI) boosts your future success with relevant industry validated Digital Marketing knowledge.
The Professional Diploma in Digital Marketing is credit-rated by the Scottish Qualifications Authority (SQA) at SCQF Level 8. This is equivalent to EQF/MQF Level 5, which continues to confirm the relevance of this industry-designed study program.
Developed by leading tech companies like Google, Microsoft, and Facebook, this certification offers cutting-edge knowledge, practical digital skills, and proven industry practices.
Globally recognized and respected across all sectors, it equips professionals with the expertise needed to excel in the digital landscape.
Module 1: Introduction to Digital Marketing
Module 2: Social Media Marketing
Module 3: Search Engine Optimisation (SEO)
Module 4: Content Marketing
Module 5: Website Optimisation
Module 6: Email Marketing
Module 7: Paid Search (PPC) Using Google Ads
Module 8: Display and Video Advertising
Module 9: Web Analytics
Module 10: Digital Marketing Strategy
Course Objectives and Learning Outcomes
By the end of this course, you will gain a comprehensive understanding of the key channels and strategies needed to plan, execute, and manage an effective digital marketing plan for your business.
The Professional Diploma in Digital Marketing empowers you to:
- Conduct thorough digital research, establish business objectives, and craft a targeted digital marketing strategy.
- Design, build, and optimize a high-performing website aligned with your business goals.
- Create and curate innovative, engaging content that maximizes ROI.
- Set up, optimize, and execute organic and paid ad campaigns on platforms like Facebook, Twitter, LinkedIn, Instagram, and Snapchat, while tracking performance.
- Improve your website’s SEO by optimizing both on-page and off-page elements for higher organic rankings.
- Manage paid search campaigns through Google Ads and track their success using Google Analytics.
- Create effective display and video ads using Google Ads and other platforms to measure impact and performance.
- Design compelling email marketing campaigns that generate leads, increase customer retention, and foster brand loyalty.
- Set measurable goals for your business and website, using analytics tools to track and improve performance.
- Leverage various research methods, including audience analysis, competitor research, and social listening, to develop a how-to guide for all your digital marketing activities.
Program Quick Facts
- Program Duration: 90 days
- Effort Required: 30 – 50 hours
- Delivery Method: Online, On-Demand
- Instruction Type: Self-paced
- Immediate: Start today
- Accredited: EQF Level 5
- Content: 10 Modules
Certification and Awarding Body
The course is mapped to the European Qualifications Framework (EQF) AND positioned within the European Higher Education Area (EHEA), a ‘translation tool’ between different qualifications systems. Awarding body is the world’s leading Digital Marketing Institute. And both these facts are a big deal. They mean your DMI Certification gets recognized at a glance, fits within other educational frameworks and has value beyond borders.
Bluechip global brands, innovators, training companies and even universities in over 90 countries recognize and use Digital Marketing Institute’s Certification Framework.
Frequently Asked Questions
How long is the Digital Marketing Diploma course?
This course includes about 31 hours of content spread across 10 modules. You’ll have up to 24 weeks to complete it, with access to the materials at any time for flexible learning.
How is the digital marketing diploma assessed?
The assessment is conducted through a computer-based exam administered by the ‘s testing partner. The exam comprises 120 multiple-choice questions, and you need to achieve a minimum score of 60% to pass. The examination fee is included in the course price; however, any subsequent re-sits due to failed attempts will incur an additional fee.
Does the course have payment plans?
Yes, the course offers payment plans to make the course more accessible. You can choose to pay in installments via PayPal (subject to PayPal eligibility), with options such as three monthly payments.
Where will my qualification be recognized?
The is a globally recognized certification body for digital marketing education. The Professional Diploma is developed and validated by industry experts and is respected worldwide.
What will my learning outcomes be?
Upon completing the course, you will have a comprehensive understanding of digital marketing principles, including digital strategy, social media, AI, PPC, email marketing, and more. You will be equipped with practical skills to drive business success.
Where does the diploma fit in the grading system?
The Professional Diploma in Digital Marketing is credit-rated at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), corresponding to Level 5 on the European Qualifications Framework (EQF).
When can I enroll in the digital marketing diploma course?
Enrollment is open year-round, allowing you to start the course at a time that suits you. However, specific promotions or discounts may have enrollment deadlines.
How will I learn whilst doing the digital marketing diploma course?
The course is delivered online, providing flexibility to learn at your own pace. It includes HD video lectures, downloadable course materials, practical exercises, and access to a discussion forum to interact with fellow students and tutors.
What is the Professional Diploma in Digital Marketing?
The Professional Diploma in Digital Marketing is a comprehensive course designed to equip you with the skills and knowledge to excel in digital marketing. It covers various aspects, including SEO, social media marketing, email marketing, and digital strategy.
What can you do with a digital marketing certificate?
A digital marketing certificate can enhance your career prospects by demonstrating your expertise in digital marketing. It can lead to roles such as digital marketing specialist, social media manager, SEO analyst, and more.
Do I need to know or have experience in digital marketing?
No prior experience in digital marketing is required. The course is designed to cater to beginners and professionals looking to upskill.
Will a digital marketing certification get me a job?
While a certification does not guarantee employment, it significantly enhances your employability. According to employers globally 87% say they are more likely to hire candidates with a DMI Certification on their CV.