The Bachelor of Business in International Marketing at Schellhammer Business School is a unique program that focuses on the study of Marketing from an International perspective.
The multidisciplinary syllabus that includes Marketing, Digital Media, Advertising, Marketing Research and Planning gives students a broad educational perspective with the opportunity to pursue future careers in Media & Advertising where skills honed on this program such as critical, analytical and creative thinking, intellectual agility and innovation are highly valued.
In line with all other post and undergraduate programs at Schellhammer Business School, the manifold issues facing humanity – overpopulation, climate change, contamination, pollution, depleting resources, gross inequality, failed economic systems, and political dogmatism will be explored whilst advocating and supporting a new system of beliefs.
The human condition is to seek answers to many human related and created problems, by trying to make moral, ethical, spiritual and intellectual sense of the world.
YEAR 1
1. Principles of Marketing
2. Academic Reading & Writing Skills
3. Industrial Visits & Critical Analysis
4. Self-Management
5. Presentation Skills
6. Introduction to Management
7. Media & Advertising
8. Communication Skills
YEAR 2
1. Negotiation & Conflict Resolution
2. Building & Leading Effective Teams
3. Ethics & Philosophical Anthropology
4. Financial Management & Data Analysis
5. Market Branding, Segmentation & Positioning
6. Industrial Visits & Critical Analysis
7. Media & Advertising
8. Digital Marketing & eCommerce
9. Services Marketing
10. Marketing Research
11. Human Resource Management
YEAR 3
1. Consumer Behavior
2. Marketing Planning
3. State of Humanity and the Planet
4. The Family Business
5. Industrial Visits & Critical Analysis
6. Architecture of the Mind
7. Sustainability: The Global Resources Challenge
8. Concepts of Personal Development
9. Trends & Innovation in Marketing
10. Personal Presentation & Career Development
LANGUAGE CLASSES OFFERED: (Spanish, French, German, Italian, Chinese Mandarin, Japanese, Russian and English)
Please note that subjects offered may vary from the published list and are revised periodically to ensure maximum relevance to the related industry and business world. Language classes are based on demand (minimum five students) per level and must be chosen prior to the start of the semester.
Course Information
Course Code: BBA-300
Course Duration: 3 academic years
Semester 1: October / Semester 2: February
ECTS (European Credit Transfer System): 180 Points
Minimum age: 18 years old
